Why You Should Trust Your Business Instincts

Starting and growing a business requires a lot of decision making. There are IT decision, budget decisions and goal making decisions. There are pro/con lists and well-meaning advice givers.

There is also a rabbit hole of information available on the internet to help you make decisions.

The same way you can diagnose a summer cold on Dr Google and determine you have a horrible disease, it’s just as easy to become overwhelmed with good options for starting and growing your businesses.

So how do you know what options are “right” for you? Trust your business instincts.

Listen to Your Instincts

If you are like me, there is probably a part of your life where you trust your instincts without even thinking about it.

In my case when my daughter is too quiet I just know I’m going to find some kind of crazy when I check on her.

For example, when my daughter was a toddler her nap was too quiet one Sunday afternoon. Something in my gut told me to check on her. I found her sitting on top of her dresser playing with the lamp.

What was a time you listened to your instincts and your gut was spot on?

Using Your Instincts to Support Your Business Goals

I can think of a number of times in my career that I wish I had trusted the little voice telling me to take a chance on a new opportunity or that I was making the wrong decision.

I found every excuse, every reason not to listen to that little voice. Maybe it was timing or I didn’t want to rock the boat.

Once you make the decision to start your own business that same little voice, your instinct, will become your best business partner.

You will always be your most loyal employee. You will always be your company’s biggest advocate. If you don’t trust your instinct why should your clients?

How to Implement your Business Instincts

Ideas become more real when they are on paper. I’ve always been intrigued by how this magically happens but that’s a conversation for another day.

1. Write down your ideas and what your instincts have been telling you.
2. Ask yourself what’s the worst that could happen if you are wrong or choose a different option.
3. If you can live with the worst-case scenario GO FOR IT!
4. If you can’t live with the worst-case scenario work on the next best option- a Plan B.

What to do when the Little Voice is Self-Doubt

To borrow from Elsa, let it go.

The more often you listen to your gut the easier it will become to sort out fear from instinct.

When I started my business, I took a too conservative of an approach to growing my business because the little voice in my head was uncertain. I knew all the right things to do but procrastinated doing them.

After a few missed opportunities I quickly sorted out the fear of the unknown from my business instincts.

And now, when I find myself waffling about new opportunities, I hold myself accountable by writing down what my instinct is telling me or I share it with a colleague that I know will hold me accountable for following through.

Conclusion

We all have a gut feeling that warns us about danger or motivates us to try new things. Starting and growing a business is about trying a lot of new things.

When you aren’t sure whether instinct or fear holding you back write it down and consider the worst-case scenario. Talk it through with a colleague.

When you trust your business instincts, your clients will trust you in return and your business will grow.

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